Role

  • Define the positioning, look and feel, and tone of voice of the brand which will live across all mediums
  • Define a flexible brand system supporting various Status initiatives and products
  • Leverage core consumer insights to effectively communicate the benefits of Status to the world
  • Create a globally recognizable brand

Responsibilities

  • Work with marketing, product, and research teams to identify strategic insights that will impact the creation of the brand
  • Based on consumer research and design principles, help craft the visual design system for Status
  • Creation of styleguide to be used by all functional teams including, product, marketing, BD, etc
  • Implementation of design system across all Status properties and marketing initiatives
  • Creation and implementation of brand tone of voice in line with company goals and consumer insights.
  • Ensure all product and marketing material follow brand guidelines
  • Continuous research and assessment for brand refinement
  • Creation of brand deliverables
  • Ongoing ownership of brand to ensure the rules of the design system and tone of voice are met across all touchpoints at all times
  • Creation and execution of product and brand campaigns