Role

  • Tell the story of Status Incubate and projects that come through the Incubator
  • Leverage data and both product and consumer insights to effectively build and execute strategies for both the incubator and incubatees

Responsibilities

  • Serve as the project team lead for incubatee marketing initiatives
  • Strategize future campaigns and brand messages/positioning in line with consumer sentiment and product research
  • Produce marketing campaigns which elevate the Status Incubate brand and raise awareness of incubated projects
  • Develop standards for measuring the impact of brand campaigns to substantiate future investments in our brand
  • Set specific objectives and report on ROI
  • Understand cryptocurrency communities and the nature of an open source community-driven projects in shaping marketing decisions