Role

  • Leverage data and both product and consumer insights to effectively communicate the benefits of Status to the world

Responsibilities

  • Take the lead on marketing initiatives
  • Strategize future campaigns and brand messages/positioning in line with consumer sentiment and product research
  • Produce marketing campaigns which elevate the Status brand position globally
  • Develop standards for measuring the impact of brand campaigns to substantiate future investments in our brand
  • Set specific objectives and report on ROI
  • Understand cryptocurrency communities and the nature of an open source community-driven project in shaping marketing decisions